Samy L.Why your website needs professional photos
Photos of your team, premises and products answer questions a generic image can't. Planning the shoot alongside the website helps you identify the useful scenes and the framing needed for each page.
The problem with stock photos
- They are everywhere: your competitors use the same images as you
- They illustrate but prove nothing: a stock image doesn't show your own work
- They don't look like you: they can't show your team, your premises or your products
- Their rights must be checked: keep the licence terms for the images you choose
The advantage of the complete package
Capturit Complete Packages combine a website and visual production, depending on the plan chosen. The point is to work from one brief and a coordinated schedule, with a clear scope for each service.
1. Plan photos from the pages
Match a scene to each page: home, team, service, project and contact. Plan wide shots, vertical crops and the details you need. On the Poivre & Sel website, the atmosphere, the dishes and browsing the menu each play a different role on the way to booking.
2. Prepare files for how they'll really be used
Ask for files suited to the website and any other planned media. A cover photo must still make sense on a phone. A portrait must be croppable without cutting off the face. The selection, retouching and versions to deliver are set out in the brief.
3. A coordinated scope
A single quote lets you split the budget between the website and the shoot. Compare deliverables, retouching and length of support like for like: no percentage saving is guaranteed for every project.
What does a Capturit complete package include?
- Custom website: design, development, hosting, maintenance
- Photo shoot: locations, scenes, duration and number of photos delivered, set out in the plan
- Retouching: colour grading, cropping, web optimisation
- Web-ready delivery: photos added straight into your website
- Website support: hosting, maintenance and changes included under the subscription terms
Who is it for?
Complete Packages are a good fit for:
- Restaurants that want to show their real dishes on their website
- Craftspeople and small businesses that want to show their trade, their hands at work and their premises
- Shops putting their products online with their own photos
- Freelancers who want portraits and images of their work rather than stock photos
Plan your photo and web project
For a combined photo and web project, list the pages to create, the scenes to photograph and your preferred launch date. The plans detail the services and how they are billed. The quote sets out any options and travel costs.
Also plan the team's availability, the products to photograph and who will approve the images. The schedule must leave time to add the visuals before the site goes live.
Plan pages and images together
Browse our photography portfolio and the Poivre & Sel website: use them as references to choose a mood and see the role images play in a booking journey. Our plans let you scope the website, the photo shoot and the deliverables in a single quote.
